Week 7–8: STP Activity- Target Persona Creator
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Business
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University
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Hard
Myria Kkali
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2 Slides • 1 Question
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Week 5–6:
STP Activity: Target Persona Creator
By Myria Kkali
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In this activity, you’ll design a simple buyer persona for a customer in your chosen export market. This persona will help you shape your assignment’s Segmentation and Targeting section.
Use any of these Canva's free persona builders
Your persona should include:
👤 Name, age, location, 💼 Lifestyle & job, 📱 Media habits, 🎯 Motivations and purchase drivers.
When you’re finished, share your completed persona document as a Canva link in the next slide.
3
Open Ended
Please paste the Canva share link to your completed buyer persona below.
Make sure the link is set to “Anyone with the link can view.”
Week 5–6:
STP Activity: Target Persona Creator
By Myria Kkali
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