Instructions

In this activity, you’ll design a simple buyer persona for a customer in your chosen export market. This persona will help you shape your assignment’s Segmentation and Targeting section.

• Use any of these Canva's free persona builders

Your persona should include:

• 👤 Name, age, location, 💼 Lifestyle & job, 📱 Media habits, 🎯 Motivations and purchase drivers.

When you’re finished, share your completed persona document as a Canva link in the next slide.