Marketing Mix_Place
Presentation
•
Social Studies
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8th Grade
•
Practice Problem
•
Medium
Paul Higgins
Used 8+ times
FREE Resource
9 Slides • 13 Questions
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Open Ended
Before we start, have a chat with the person next to you about what you think PLACE means within the 4Ps of marketing. Type your response below and post it on the screen.
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Open Ended
Before we move on, are there any words/terms that you don't understand? If so, either raise your hand or type below and I will aim to help.
7
Multiple Choice
Which of the following best describes the role of 'Place' in the 4Ps of marketing?
It determines where and how a product is made available to customers.
It sets the price of the product.
It focuses on the features and quality of the product.
It involves promoting the product to potential customers.
8
Multiple Choice
Which of the following is NOT a success criterion for understanding 'Place' in the marketing mix?
I can define 'Place' in the marketing mix.
I can describe at least four location factors.
I can apply these to a scenario.
I can design a new product.
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10
Open Ended
Before we move on, are there any words/terms that you don't understand? If so, either raise your hand or type below and I will aim to help.
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Multiple Select
Which of the following are key location factors businesses consider when choosing a site?
Cost of premises
Availability of labour/resources
Transport links
Product design
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Open Ended
Why is the concept of 'Place' important in the marketing mix for businesses?
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Open Ended
Have a chat with the person beside you, then briefly describe 2 factors that would influence the choice of location for each of the following;
A. Coffee Shop
B. Oil Refinery
C. Advertising Agency
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17
Open Ended
Before we move on, are there any words/terms that you don't understand? If so, either raise your hand or type below and I will aim to help.
18
Multiple Choice
One of the primary characteristics of a WHOLESALE business is that
they create things
they buy in bulk
they sell to customers in small/individual sizes
they provide a wide variety of professional, technical and everyday services that people need
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Multiple Choice
This is the Channel that goes from Producer to Consumer
Direct
Indirect
Sales Agent
None of the above
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Multiple Select
What is the purpose of the RETAILER function, there is more than one correct answer?
To provide attractive fixtures and fittings for your product to look good
To be close to customers
To remove the 'middle man'
To buy in bulk and break down into smaller quantities for the customer
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Multiple Choice
Which of the following best describes what 'Place' means in the marketing mix?
How a product gets to customers, including distribution channels and location
The price at which a product is sold
The promotional strategies used to advertise a product
The physical characteristics of a product
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