It studies only financial markets and investments.

It applies psychological insights to explain economic decision making.

It focuses solely on government policies.

It is concerned only with mathematical models of the economy.

Favoring information that confirms existing beliefs

Choosing familiar options due to uncertainty

Agreeing with a group to avoid conflict

Ignoring all types of evidence

The tendency to be more confident in one's own abilities than is justified

The tendency to avoid losses at all costs

The tendency to make decisions based on past investments

The tendency to follow the crowd

The use of newspapers magazines or commercials to promote your business.

The use of signs and posters to promote your service or product

The use of social media platforms and websites to promote a product or service.

The use of Snapchat or Facetime

Using social media platforms to promote a product or service

Focusing only on traditional advertising methods

Building brand visibility and connectivity

Ignoring customer engagement

Belief that quitting is for losers

Past successes delude future investments

Emotional connection over a rational one

Desire to maximize short-term profits

Applying psychological insights to economic decision making

Studying only financial markets

Focusing on mathematical models

Ignoring human behavior

Herd mentality

Pack behavior

Groupthink

Mob mentality

All the cool kids at school are buying Booga mics, so you decide to buy one to be cool too.

Everyone is going to see the Emoji movie, but you decide not to go because it is clearly a bad movie..

Mr. High says Hawaiian pizza is good but Mr.Dwyer heroically stands against the hierarchy.

Overconfidence bias

Herd mentality

Confirmation bias

Loss aversion

Endowment effect

Overestimation

Hedonic adaptation

FOMO

Loss aversion

Endowment effect

Herd mentality

Overconfidence bias

Confirmation bias

Overestimation

Endowment effect

Loss aversion