MATERI DIGITAL MARKETING & CONTENT MARKETING
Presentation
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Other
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Vocational training
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Practice Problem
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Medium
TUNAS 2
Used 9+ times
FREE Resource
15 Slides • 16 Questions
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Open Ended
What do you think is the main difference between digital marketing (DM) and content marketing (CM)?
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Open Ended
In your opinion, why is digital marketing important for businesses today?
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6
Multiple Choice
What are some mediums used in digital marketing?
Ads, Emails, SEO, Video Marketing
Radio, Newspapers, Flyers
Billboards, Posters, Magazines
Podcasts, Books, Seminars
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8
Multiple Choice
Which of the following is the primary goal of both digital marketing and content marketing?
Drive awareness and leads
Increase product price
Reduce production costs
Improve customer service
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Open Ended
Explain the difference in approach between digital marketing and content marketing as depicted in the slides.
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13
Fill in the Blanks
Type answer...
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15
Multiple Select
Which of the following statements are true based on the slides?
Digital marketing compels immediate action.
Content marketing helps people realize value.
70% of people trust ads over content.
Both digital and content marketing aim to drive awareness and leads.
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Multiple Choice
According to the slides, what percentage of people trust content over ads?
70%
50%
30%
90%
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Multiple Choice
What is the main purpose of digital marketing according to the slide?
To capture attention
To build conviction
To create desire
To increase sales
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Open Ended
How does the concept of 'luxury brand' relate to creating coffee culture?
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Fill in the Blanks
Type answer...
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Multiple Select
Which of the following are reasons why cocktails are generally more expensive than coffee?
Well paid bartender
Product waste
Lower cost of ingredients
Higher cost of running a bar
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Open Ended
Based on the images and text, what role does communication (such as social media or word of mouth) play in building a brand's purpose?
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Multiple Choice
Which of the following is NOT listed as part of the company vision?
Hospitality
Build Desire
Free Advertising
Product Innovation
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Open Ended
After learning about Digital Marketing and Content Marketing, what is one question you still have or something you would like to know more about?
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Multiple Choice
What is one key difference between Digital Marketing (DM) and Content Marketing (CM)?
Digital Marketing focuses on all online channels, while Content Marketing focuses on creating and distributing valuable content.
Content Marketing is only about social media, while Digital Marketing is about websites.
Digital Marketing is offline, while Content Marketing is online.
Content Marketing is about paid ads, while Digital Marketing is about organic reach.
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