
Branding and promotion
Presentation
•
Business
•
11th Grade
•
Hard
Simone Edwards
FREE Resource
44 Slides • 13 Questions
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Multiple Choice
What is one of the main benefits of strong branding?
Increased production costs
Added value
Higher employee turnover
Reduced customer loyalty
45
Multiple Choice
Which of the following is a type of promotion?
Differentiation
Sponsorship
Advertising
Social media
46
Multiple Choice
What is a unique selling point (USP)?
A method to reduce production costs
A feature that differentiates a product from its competitors
A type of social media strategy
A form of sponsorship
47
Multiple Choice
How can strong branding affect pricing?
It allows for premium pricing
It decreases the cost of production
It eliminates the need for advertising
It increases price elasticity of demand
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Multiple Choice
Which of the following is a way to build a brand?
Reducing product quality
Increasing employee wages
Sponsorship
Decreasing advertising budget
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Multiple Choice
Which of the following is NOT a type of branding?
Product branding
Corporate branding
Personal branding
Price branding
50
Multiple Choice
What role does social media play in branding?
It reduces the need for a unique selling point
It serves as a platform for advertising and engagement
It increases production costs
It decreases brand visibility
51
Multiple Choice
Which of the following is a benefit of having a strong brand?
Increased price sensitivity
Ability to charge premium prices
Decreased customer loyalty
Higher production costs
52
Multiple Choice
What is the primary purpose of advertising in branding?
To increase production costs
To differentiate the product from competitors
To reduce employee turnover
To decrease brand awareness
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Multiple Choice
Which of the following is a type of promotion?
Product differentiation
Sponsorship
Price reduction
Employee training
54
Multiple Choice
How does a unique selling point (USP) contribute to branding?
It reduces the need for advertising
It makes the product indistinguishable from competitors
It highlights what makes the product unique
It decreases the product's market value
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Multiple Choice
Which of the following is NOT a benefit of strong branding?
Reduced price elasticity of demand
Ability to charge premium prices
Increased production costs
Added value
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Multiple Choice
What is the impact of sponsorship on branding?
It decreases brand visibility
It increases brand association and visibility
It reduces the need for a unique selling point
It increases production costs
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