Ch.15 Establishing a Competitive Advantage Lesson

8 Slides • 4 Questions

1

2

Draw

What is a brand you love? Attempt to draw the logo.

3

4

Multiple Choice

A competitive ______ is something that gives your business an advantage over your competition.

1

expense

2

advantage

3

obstacle

5

6

7

Multiple Choice

________ are unique characteristics that distinguish your business from other businesses.

1

Differentiators

2

Equalizers

3

Challenges

8

9

10

11

Multiple Choice

This is an example of a

1

Income Statement

2

Organizational Chart

3

Competitive Matrix

12

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