Rhetoric:

pathos, ethos, and logos

​Purpose

The author's reason for

writing the piece.

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Rhetoric

Rhetoric is language meant to persuade an audience.

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We see it used in conversations, advertisements, politics and on social media.... just to name a few places.

​Rhetorical Triangle

​Juxtaposition

When you juxtapose things, you place them side by side. This makes the things seem related — whether they are or not. Here's an example:

​Zeugma/Antithesis

​Zeugma--- applies the same word to two ideas to show an unexpected relationship between them

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​Antithesis---​ words a sentence in a way that shows how two ideas are directly opposed.

​Figurative Language

Metaphors

Similes

Personification

Allusion

Hyperbole

​Message

The big idea the writer wants to leave you with.​

​Bias-

prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.​

Pathos

​An appeal to ethics/credibility/trust.

​​Ethos

An appeal to logic/reason.

​​Logos

Ethos is an appeal to CREDIBILITY. It's a technique for building trust in the speaker (not the audience).​

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ethos

ethos example:

Pathos appeals to the emotions of an audience.

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Humans are primarily EMOTIONAL. We feel before we think.

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Pathos is perhaps the easiest appeal to make.​

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​Pathos

​Pathos at its best!

This is an appeal to the BRAIN. The speaker uses evidence and facts

(proper thought).

​logos

Logos

Comparing 2 things
Key words: like, is. was

Comparing 2 things
Key words: like, is, was

Comparing 2 things
Key words: like, is, was

Comparing redwoods to Grand Canyon to coral reefs

Exaggeration