Ethos, Pathos, Logos Commercials
Presentation
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English
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8th - 12th Grade
•
Hard
Joseph Anderson
FREE Resource
8 Slides • 0 Questions
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Ethos, Pathos, Logos
Rhetorical Appeals
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Ethos (credibility)
convincing an audience of the author’s credibility or authority
Why? We tend to believe people whom we respect and trust. An author who showcases their knowledge/authority on a subject will appear as more trustworthy for the audience to believe.
showing expertise, knowledge, a degree
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Pathos (emotion)
appealing to the audience's emotion
often used to invoke sympathy or pity from an audience; also used to inspire anger from an audience to prompt action.
Pathos can be developed by using meaningful language, emotional tone, emotion evoking examples, stories of emotional events.
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Logos (logic)
persuading by the use of reasoning
uses reasoned discourse and logical arguments to convey a point of view and win over the audience.
statistics, facts, data, research, evidence, charts, and graphs.
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Ethos, Pathos, Logos
Rhetorical Appeals
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