
Ethos Short Answer
Presentation
•
English
•
8th - 12th Grade
•
Hard
Joseph Anderson
FREE Resource
8 Slides • 0 Questions
1
Ethos, Pathos, Logos
Rhetorical Appeals
2
What are Ethos, Pathos, Logos? What are they used for?
3 techniques of persuasion
A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies.
They are a means of swaying the intended audience to believe a particular point of view.
3
Ethos (credibility)
convincing an audience of the author’s credibility or authority
Why? We tend to believe people whom we respect and trust. An author who showcases their knowledge/authority on a subject will appear as more trustworthy for the audience to believe.
showing expertise, knowledge, a degree
4
Ethos Examples (Cont.)
“My three decades of experience in public service, and my tireless commitment to the people of this community make me the ideal candidate for your mayor.”
An elderly man providing his age when preaching life wisdom.
Michael Jordan as the face of a Gatorade commercial (https://youtu.be/liKnJ-ejztw).
5
Pathos (emotion)
appealing to the audience's emotion
often used to invoke sympathy or pity from an audience; also used to inspire anger from an audience to prompt action.
Pathos can be developed by using meaningful language, emotional tone, emotion evoking examples, stories of emotional events.
6
Pathos Examples (cont.)
A teenager tries to convince his parents to buy him a new car by saying if they cared about their child's safety they'd upgrade him.
A boyfriend begs his girlfriend to stay with him, claiming "If you really love me, you'll give me time to change my ways."
Chevy Commercial: https://youtu.be/3t6bLugtJkQ
7
Logos (logic)
persuading by the use of reasoning
uses reasoned discourse and logical arguments to convey a point of view and win over the audience.
statistics, facts, data, research, evidence, charts, and graphs.
8
Logos Examples (cont.)
An iPhone commercial that highlights the latest features and specs (use of evidence).
A Dole fruit juice commercial that hypes vitamin and calorie stats (use of statistics).
Verizon shows a map to prove it has better coverage than AT&T (use of chart/graph).
Ethos, Pathos, Logos
Rhetorical Appeals
Show answer
Auto Play
Slide 1 / 8
SLIDE
Similar Resources on Wayground
10 questions
Persuasive Devices
Presentation
•
9th - 12th Grade
6 questions
Different types of hooks
Presentation
•
10th - 12th Grade
7 questions
-ion Morphology Lesson #2
Presentation
•
9th - 12th Grade
8 questions
Rhetorical Appeals in Commercials 1
Presentation
•
9th - 12th Grade
9 questions
Rhetorical Situation
Presentation
•
9th - 12th Grade
6 questions
Culinary Arts Standard 5
Presentation
•
9th - 12th Grade
10 questions
Capitalization Rules
Presentation
•
6th - 12th Grade
Popular Resources on Wayground
24 questions
PBIS-HGMS Day 10
Quiz
•
6th - 8th Grade
10 questions
HCS SCI 03 Summer School Review 3
Quiz
•
3rd Grade
11 questions
Home Scope
Quiz
•
7th - 8th Grade
15 questions
HCS SCI 05 Summer School Assessment 3 Review
Quiz
•
5th Grade
35 questions
Lufkin Road Middle School Student Handbook & Policies Assessment
Quiz
•
7th Grade
18 questions
Geo 11.3 Area of Circles and Sectors
Quiz
•
9th - 11th Grade