Persuasive Techniques

the argument itself; the reasoning the author uses; logical evidence

- theories / scientific facts

- indicated meanings or reason (because...)

- literal or historical analogies

- definitions

- factual data & statistics

- quotations

- appearing sincere, fair-minded, knowledgable

- conceding to the opposition where appropriate

- morally / ethically likable

- appropriate language for audience and subject

- helps the reader to see the author as reliable, trustworthy, competent, and credible. the reader might respect the author or his views.

- words or passages an author uses to activate emotions

- emotionally loaded language

- vivid descriptions

- emotional examples

- anecdotes, testimonies, or narratives about emotional experiences or events

- figurative language

- emotional tone (humor, sarcasm, disappointment, excitement, etc.)

- evokes an emotional response. persuasion by emotion. (usually evoking fear, sympathy, empathy, and/or anger)