Why presentation visuals matter

Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. To create a truly excellent display, you need to have a sharp understanding of fonts, colors, pictures, and flow.

Why presentation visuals matter

• Presentations help you pitch ideas, report research, or inspire others.

• A great presentation gives you a competitive edge.

• It’s more than just fancy backgrounds it's about clarity and impact.

• Fonts

• Colors

• Pictures

• Layout

• Flow

Key visual elements for any presentation

• Arial and Helvetica are best for readability.

• But everyone uses Arial, so you can change it

• Font size: Body text and headers

• Avoid shrinking text to fit more content — rethink your message.

Fonts: The Building Block

Fonts: The Building Block

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Lobster

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Quicksand

Are they really that important?

• High contrast (e.g., white on dark blue).

• Limit color palette to 2-3 main colors.

• Use colors strategically to highlight key points.

Colors: Visual Appeal and Comprehension

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No contrast

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Contrast

Are they really that important?

Search for the psychological effect of 5 colors (Backed by some kind of poll) of your choice and make a short summary in your notebook.



Finally, check your presentation you uploaded and write in your notebook which things that we saw today you could improve.