How to create a good presentation (Visuals)

Why presentation visuals matter

Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. To create a truly excellent display, you need to have a sharp understanding of fonts, colors, pictures, and flow.

Why presentation visuals matter

• Presentations help you pitch ideas, report research, or inspire others.

• A great presentation gives you a competitive edge.

• It’s more than just fancy backgrounds it's about clarity and impact.

• Fonts

• Colors

• Pictures

• Layout

• Flow

Key visual elements for any presentation

• Arial and Helvetica are best for readability.

• But everyone uses Arial, so you can change it

• Font size: Body text and headers

• Avoid shrinking text to fit more content — rethink your message.

Fonts: The Building Block

Fonts: The Building Block

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lobster

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Quicksand

• High contrast (e.g., white on dark blue).

• Limit color palette to 2-3 main colors.

• Use colors strategically to highlight key points.

Colors: Visual Appeal and Comprehension

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do highlight tempor incididunt ut labore et dolore magna aliqua.

No contrast

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do inconsistent tempor incididunt ut labore et dolore magna aliqua inconsistent .

Contrast