7 Functions of Marketing

Seven
Functions
of
Marketing

Marketing Information Management

Financing

Selling

Pricing

Distribution

Product or Service Management

Promotion

Marketing Information
Management

• A luxury resort notices a decline in repeat bookings. They implement a system to collect

guest feedback through online surveys and comment cards. They analyze the data to

identify common issues, such as slow service or outdated amenities. Based on this

information, they make improvements to enhance the guest experience and encourage

repeat stays. This demonstrates gathering and using information to make marketing

decisions in a hospitality context.

Financing

• A hotel chain wants to build a new eco-friendly resort. They develop a comprehensive

financial plan, including projected occupancy rates, revenue, and expenses. They seek

funding from banks and investors, showcasing the potential for profitability and positive

environmental impact. They secure a loan to finance the construction and pre-opening

marketing efforts. This illustrates securing and managing funds for hospitality

development and marketing.

Product or Service Management

• A boutique hotel wants to enhance its guest experience. They research current trends in

hotel amenities and services, such as personalized concierge services, in-room fitness

equipment, and locally sourced food options. They implement these new offerings and

train staff to deliver them effectively. This exemplifies developing and improving services

to meet guest expectations.

Pricing

• A hotel is developing its pricing strategy for the upcoming holiday season. They analyze

competitor pricing, historical occupancy rates, and anticipated demand. They implement

dynamic pricing, adjusting room rates based on demand and availability to maximize

revenue. This demonstrates setting optimal prices for hotel rooms and services

Promotion

• A new restaurant within a hotel is launching. The hotel's marketing team creates

targeted ads on social media, partners with local food bloggers for reviews, and offers

promotional discounts for hotel guests. They also distribute flyers in the hotel lobby and

promote the restaurant through the hotel's website and app. This illustrates promoting a

hospitality offering through various channels.

Distribution

• A hotel chain wants to expand its reach to international travelers. They partner with

online travel agencies (OTAs) like Expedia and Booking.com, utilize global distribution

systems (GDS), and develop a multilingual website with online booking capabilities. This

demonstrates making hotel rooms available through various booking channels.

Selling

• A concierge at a hotel interacts with a guest who is looking for recommendations for

local attractions. The concierge listens to the guest's interests, suggests personalized

itineraries, and assists with booking tours and making restaurant reservations. This

exemplifies providing personalized service and upselling additional offerings.