Sharing SME's Session

Dosen memiliki kewajiban
melakukan tugas Tridharma
Perguruan Tinggi:

1. Pendidikan
2.Penelitian
3.Pengabdian kepada masyarakat

Why choose the tempeh chips home industry?

Around 500 tempeh chip entrepreneurs are in one location in Malang City, namely in the Sanan village. The potential to transmit our expertise in the field of marketing management in order to advance the center of the tempeh chip industry as an authentic souvenir from Malang City in the village has great potential.

• Melakukan Inovasi

kemasan produk

• Digitalisasi pemasaran
• Melakukan perbaikan

mutu dan kapasitas
produksi

27 Agustus 2024-
15 Desember 2024

• Innovation Adoption Theory

Overview

After

Before

Innovation Adoption Theory

Maker

In 1962 Everett Rogers

introduced his Innovation

Diffusion Theory (IDT) which
has been referenced often in

case analysis since. It

provides a foundation for
understanding innovation
adoption and the factors

that influence an individual's
choices about an innovation.

• Marketing Segmentation

Overview

After

Before

Digitalisasi Market

Starting from marketing at
the production house, now
starting to use e-commerce

to sell onlinen.