Communications Strategy Planning
Presentation
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Other
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University
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Practice Problem
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Easy
Christian NSENGA
Used 2+ times
FREE Resource
0 Slides • 8 Questions
1
Multiple Choice
Which of the following is the first component of a good audience-centric communication strategy?
Audience
Channels
Messages
Cadence
2
Match
Match the following
Audience
Channels
Cadence
Messages
Measurement
Who you are talking to
The format and delivery of your messages
How often you plan to communicate
What you want to communicate
Evaluate the effectiveness of messages
Who you are talking to
The format and delivery of your messages
How often you plan to communicate
What you want to communicate
Evaluate the effectiveness of messages
3
Reorder
Put the five basis components of a communication strategy in the correct order
Messages
Audience
Channels
Cadence
Measurement
4
Multiple Choice
Which of the following is an example of an owned communication channel?
TV News Coverage
Your organization's website
Radio Station
5
Multiple Choice
What is the main advantage of using earned communication channels?
You have total control over the message
It allows you to put your organization in front of a new audience
It is easier to manage than social media
It is a fast-paced platform for quick news updates
6
Match
Match the following
Owned
Earned
Social
Channels where you have control over
Channels where others feature your org
Social media platforms
Channels where you have control over
Channels where others feature your org
Social media platforms
7
Multiple Choice
What does KPI stand for in the context of a communication strategy?
Key Program Insight
Key Performance Indicator
Knowledge Performance Index
Key Platform Interaction
8
Multiple Choice
Which of the following KPIs would be most relevant for measuring the success of a communication strategy focused on social media?
Website traffic
Product purchase rates
Shares, clicks, and likes
Print media coverage
Which of the following is the first component of a good audience-centric communication strategy?
Audience
Channels
Messages
Cadence
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