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Market research_P1

Market research_P1

Assessment

Presentation

•

Business

•

10th Grade

•

Practice Problem

•

Easy

Created by

Mounira Lakas

Used 7+ times

FREE Resource

15 Slides • 8 Questions

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media

2

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4

Multiple Choice

Dunkin Doughnuts failed in India because of......

1

lack of market research

2
limited product variety
3
high operational costs
4
lack of marketing strategy

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media

6

Poll

Market research is collecting information about customers and competition to help in decision- making.

True

False

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media

8

media

9

Poll

The reason behind market research is to find information about......

customers

competition

all of them

culture

10

Multiple Choice

All these are reasons for market research except.....

1

to assess competition

2
to analyze consumer behavior
3
to identify market trends
4

to lose money

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16

Multiple Choice

these are an example of a market gap except....

1

vegan snack

2

gluten-free snack

3

organic fruit

4

traditional local food

17

Poll

A market gap (فجوة) is......

mass market

small number of customers with specific needs

everyone in the market

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media

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media

21

Multiple Choice

How many years have you been living in AlAin?

4years

10 years

more than 10 years

This is an example of...................................................

1

quatitative research

2

qualitative research

22

Multiple Choice

How do you feel when you travel for vacation?

Bored and anxious.

Frustrated and overwhelmed.

Excited and relaxed.

This is an example of...............................................................................

1

quatitative research

2

qualitative research

3

4

23

media
pattern-tertiary
media

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