3.3 Big Business

They were uncertain and fearful

They felt they were at the forefront of civilization

They were indifferent to progress

They were mostly unhappy

More than half of the nation's wealth

Equal wealth to the bottom half of families

Nearly the same as the bottom 11.6 million families

Less than the average family

Decrease in industrial jobs

Major economic and social changes

Return to a farming economy

Increased regional divisions

John D. Rockefeller

Andrew Carnegie

Cornelius Vanderbilt

Henry Ford

It would benefit the economy.

It would hurt weaker companies.

It would lead to increased profits.

It would destroy individual self-reliance.

He used vertical integration to limit his competition.

He searched for ways to make better products more cheaply.

He used horizontal integration to gain control of his suppliers.

He created holding companies to gain control of other industries.

Southern businesses had low transportation costs.

Southern businesses owned most of the railroads.

People in the South lacked capital for investment.

The environment in the South was ideal for industry.