Creativity and Innovation

• Recap characteristics of an Entrepreneur (Quiz)

• Discuss the needs of human beings

• Discuss the concept of creativity

• The difference between an idea & opportunity

• The importance of innovation and creativity

• Activity 2.1 - page 26 & Activity 2.2 - page 26 (Homework)

• Reflection

​The needs of human beings

The ability to see the world in new ways
Find hidden patterns
Make connections between unconnected things


Lets consider COVID 19? How was business creative during that period?

• A market is willing to pay

• It is profitable

• It generates on going income

• It is proven

​Opportunities

• Concepts or thoughts

• It does not have any value

• It is unproven

• Belief of how something might work the market

​Ideas

​Why is it important?

• Drives business growth and development

• Fuels idea generation and problem-solving

• Creates a competitive advantage

• Leads to new products, services, and processes

• Responds to changing market demands

​Activities

• complete activities 2.1 and 2.2 in your handbook on page 26.

​Reflect on creativity

How do you usually come up with new ideas? Can you think of different techniques or environments that might help boost your creativity?

What inspires your creativity the most, and how can you use that inspiration to generate new ideas?