Lesson 1 ABM 13 Nature of Marketing

True

False

Value-based marketing adds value to a product so that the company may fulfill its mission, vision, and values.

Create a valuable product.

adding value to a product that will give a "deep connection" to the customer through processes that are aligned to the Vision, Mission and Values of the company..

Emotional Era

Brand Management Era

Customer Management Era

Product Management

To generate demand for products

make selling unnecessary

To develop new products

relationship marketing in a targeted segment using digital platforms

Creating modern and contemporary products

using billboards, and television ads

marketing in this modern age