
Advertising Day 2 AOT
Presentation
•
Philosophy
•
10th Grade
•
Practice Problem
•
Easy
William Casey
Used 16+ times
FREE Resource
8 Slides • 10 Questions
1
8
Image from Adobe Stock
Think about an advertising technique you noticed this week.
Explain how the advertisement appealed to your emotions.
Do Now
Image from Adobe Stock
2
Open Ended
Do Now: MRS Digital Response Card:
Think about an advertising technique you noticed this week. Explain how the advertisement appealed to your emotions.
3
9
Learning Objective:
The SWBAT identify and understand persuasive techniques in
advertising and marketing.
DOL:
Given several prompts, the SW identify and understand
persuasive techniques in advertising and marketing, scoring at
least 1 out of 2 points on two Short Constructed Response
questions.
Learning Objective & DOL
4
Open Ended
MRS: Quick Response
Write the Learning Objective:
The SWBAT identify and understand persuasive techniques in advertising and marketing.
5
10
In the previous lesson, we learned about
advertising techniques and learned how they were
used to persuade people in the media.
Images from Adobe Stock
6
Open Ended
Google and write the definition for the following advertising techniques:
1.Scarcity principle: Ex: The scarcity principle of advertising_________________________________________
2. Second person verbiage: Ex: The second person verbiage is marked be_______________________________
3. Sense of control: Ex: The sense of control____________________________________________________
7
Match
Match the following
Scarcity Principle
Second Person Verbiage
Sense of Control
Focuses on limits and creates a need
Focused on “You” with the language and t
the power to decide
Focuses on limits and creates a need
Focused on “You” with the language and t
the power to decide
8
13
Today we will play a game to demonstrate our
knowledge of identifying persuasive techniques in
advertising and marketing.
Images from Adobe Stock
9
14
1. Read/Watch the Media.
2. Identify the advertising technique.
3. Write your decision in you Quizzes
answer.
4. Find evidence to prove your decision.
How To Play
Image from Adobe Stock
10
Open Ended
What advertising technique is used in the ad?
A. Scarcity
B. Second Person
C. Control
11
16
https://krcrtv.com/amp/news/local/wendys-to-roll-out-breakfast-menu-next-month
What advertising technique is used in the ad?
12
Multiple Choice
What advertising technique is used in the ad?
A. Scarcity
B. Second Person
C. Control
A. Scarcity
B. Second Person
C. Control
I dont know
13
Multiple Choice
What advertising technique is used in the ad?
A. Scarcity
B. Second Person
C. Control
A. Scarcity
B. Second Person
C. Control
I dont know
14
Multiple Choice
What advertising technique is used in the ad?
A. Scarcity
B. Second Person
C. Control
A. Scarcity
B. Second Person
C. Control
I dont know
15
20
Create your advertisement
Possible tool in Clever - https://www.canva.com/
Image from Adobe Stock
Your Ad
16
Open Ended
What kinda of media is this?
A: Inverted Media or B: Out of House Media
17
Open Ended
How do companies like Apple use persuasive method to get you to buy Apple?
Ex: Apple use the limited time___________________________________
18
22
Given several prompts, the
SW identify and
understand persuasive
techniques in advertising
and marketing, scoring at
least 1 out of 2 points on
two Short Constructed
Response questions.
Demonstration of Learning
8
Image from Adobe Stock
Think about an advertising technique you noticed this week.
Explain how the advertisement appealed to your emotions.
Do Now
Image from Adobe Stock
Show answer
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