ESB Lesson Prep V1

​When researching business options and taking surveys your best probability of success comes from highest responses of what the customers prefer.

​Rental fleets, leasing companies and auto dealerships are all types of Businesses.

​data about people

Demographic

​relating to location

Geographic

Brand Recognition
Marketing assistance
Location assistant
Proven Business model
Limitied Liability

Benefits of Franchise

The owner can create their own rules!
Set their own hours.

​​Benefit of Starting your
own buniness:

​Exsisting Business

​Pre-existing customers
Inventory & recording keeping

What people DO

Behavioral

Psycholgraphic - how people think