a planning tool used to document a company's strengths, weaknesses, opportunities, and threats

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analyzing can increase a company's competitive edge ​

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SWOT analysis ​

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What does your company do well at?

How do you exceed compared to competitors?

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• Internal resources (strong employees, research, etc)

• Tangible assets (​capital, technology, etc)

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Strength

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Areas your company is lacking

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• Limited resources

• Financial ​Limitations

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Weakness

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Often financial based

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Anything that can increase sales or grow your company ​

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Opportunities

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Anything that poses a risk to your company's success and growth

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Competitors

Negative publicity

Environmental Changes ​

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Threats

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​What was a weakness to this company?

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Share your SWOT analysis for SpikeBall

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High Margins

Utility Patent

Portable

High Purchase Orders ​

​​Strengths

Difficult to Master

Could be labeled as a toy

small target market​

​​Weakness

Increased awareness in tournaments

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​​Opportunities

Retail margins increasing cutting into profits

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Other sports ​

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Use of game: weather​

Threats