Untitled Lesson

Understand your product and the value it creates. Trying to sell a product that isn't what the client already wants (or would want if they knew it existed) is challenging.

Good salespeople actually choose the product they want to sell and make sure it's a fit for the market. A company will not have a good sales team if they don't have a good product.

The best salespeople know how to find a deeper emotional connection to whatever it is they're selling. People make decisions based on their feelings much more than their logic. So the strongest salespeople are strong storytellers selling something they emotionally connect with. It's not something you can fake as any buyer will sense your lack of integrity if you do.

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