Brand Identity Introduction
Presentation
•
Design
•
9th Grade
•
Practice Problem
•
Hard
Robert Gannon
Used 3+ times
FREE Resource
6 Slides • 4 Questions
1
Digital Design
January 2024
2
Developing a Brand Identity
Follow along with the video and answer the questions as we go. You'll use this information to build a brand identity leading into our game design project.
3
4
Multiple Choice
What is the first stage of the brand identity design process mentioned in the video?
Mind mapping
Research and competitor analysis
Creating a mood board
Customizing typography
5
Multiple Choice
Which tool does the speaker use to gather inspiration from external sources?
Adobe Illustrator
Embata Elements
Eraser tool
6
7
Multiple Choice
What is the purpose of creating a mood board?
To refine the design direction
To choose relevant photography
To show a rough color palette
To customize typography
8
9
Multiple Choice
Why does the speaker design in black and white initially?
To make the design legible
To avoid distracting colors
To test different color palettes
To create a refined design direction
10
Your last assignments before we put together our final portfolio are related to game design. Today, complete the Brand Identity assignment in Google Classroom. You will explore the Branding Guidelines for Steam, a PC game distribution platform, to identify logos, colors, fonts, and other design rules.
Take a look at Brand Identity in Google Classroom
Digital Design
January 2024
Show answer
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