SFI CHAPTER 6 CHECK-OUT ACTIVITIES

Introducing new features and models to fill market gaps 

Challenging the quality of competitors' products 

Offering volume discounts to dealers and distributors 

Expanding into new international markets

Launching a new advertising campaign targeting a specific demographic 

Introducing a new menu item to attract more customers 

Offering promotional discounts to counter competitor's pricing strategies 

Expanding into international markets to increase market share

Being the first to enter a market and establish a strong presence 

Entering a market after competitors have already established themselves 

Adopting a defensive strategy to protect its market position 

Investing heavily in research and development for innovative products

Horizontal merger 

Vertical integration 

Conglomerate merger 

Strategic alliance

Acquiring a battery manufacturing company to secure its supply chain 

Forming a partnership with a renewable energy company to promote sustainable practices 

Diversifying into the aerospace industry by launching SpaceX 

Selling off its solar energy division to focus solely on electric vehicles

To reduce costs and improve operational efficiency 

To gain control over the entire value chain 

To eliminate competition from other manufacturers 

To strengthen its in-house manufacturing capabilities

The Coca-Cola Company 

Danone 

PepsiCo 

Starbucks

1. Smartphone market

1. Ride-sharing market

1. Plant-based meat market

1. E-commerce market

When a company expands its operations into a higher stage of the supply chain or towards the end-consumer. 

When a company expands its operations into a lower stage of the supply chain or towards the raw materials source. 

When a company forms a strategic alliance with a competitor to jointly develop new products. 

When a company outsources its operations to third-party vendors to reduce costs.