Discuss the questions.
1 What images or words come to mind when you hear the verb "to convince"?
2 What is the importance of influencing people in various aspects of life?
3 How do people feel when they hear a charismatic speaker?
4 Why are some people more influential than the others?
5 Which is more important: what is said or how it is said?

Watch part of the video and note why the conversation wasn't productive and John wasn't able to convince Amanda.
What could John have done differently?

Watch the second part of the video.
1 How has the outcome of the meeting different?
2 What did John do differently?
3 What strategies did he use?