Marketing Mix (Promotion)

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Business

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Masril Masril

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7 Slides • 10 Questions

Marketing Mix (Promotion)

Masril, ZA

Multiple Choice

Define the term 'promotion'

The methods a business uses to communicate with its customers to make them aware of their products

Audio or visual form of marketing for products or services

Promotion

Promotion

The main reasons to use Sales Promotion are:

Increased sales – for a short time

Encourages people to try a product

A good tool to inject new life into a brand that has reached maturity

Multiple Choice

Define the term 'advertising'

The methods a business uses to communicate with its customers to make them aware of their products

Audio or visual form of marketing for products or services

Multiple Choice

What sales promotion technique is this?

Discount coupon

Gift

Price discount

Contest

Multiple Choice

What is the form of promotion technique in the picture?

Broadcast

Eletronic

None of the above

Multiple Choice

What is the form of advertising in the picture?

Broadcast

Electronic

None of the above

Multiple Choice

What sales promotion technique is this?

Price Discount

Discount Coupons

Gift

Sample

Multiple Choice

The amount customers are charged to use/buy the good or service.

Price

Product

Place

Promotion

Multiple Choice

Found in usually in busy locations but may be ignored by passers-by.

Radio

Cinema

Newspapers/magazines

Billboards

Multiple Choice

Only sound, no products or demonstrations can be shown.

Radio

Cinema

Newspapers/magazines

Billboards

Multiple Choice

Good for the environment as no paper needed but may go straight to 'spam' folder.

Online advertising

In-app advertising

Email advertising

SMS/text advertising

Marketing Mix (Promotion)

Masril, ZA

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