IEN 217: Writing a business description for websites (1)

To have a beautifully designed web.

To assist visitors to find required information.

To allow visitors get the important information by doing more than 3 clicks.

There must have a structure of the web posted.

The homepage should be at the bottom of the inverted triangle hierarchy.

It should contain the most number of links comparing to other pages.

other most important pages

the most specific pages

depending on business types

A lot of short descriptions of business

A detailed description of business together links of other companies' web links

A short description & links of other pages

Explain the products' details & how to buy them.

When, where the company started, the founder,

The unique and unusual history of other companies

struggle

become known

grow

Provide responsive replies to all questions.

Prepare answers of common questions might be asked.

Give all grumpy customers peace of mind.

Positive testimonials make the web more personal and accessible.

Potential customers may think that your company is not trustworthy.

Not many companies showcase positive testimonials on their websites.

The process to contact you should be lengthy and beautifully designed to impress customers.

Set up a contact form so the inbox of emails or other contact channels would not overflow with messages.

It is old-fashioned to include physical mail address.

demonstrates how to take actions if any customers violate the company's rules.

informs the use of customer information for other companies' management.

explains how a company handles customer information gathered in its operations, esp. when sharing this information to the third party.

Structure sites' pages according to your own preference.

Internal links should be embedded in descriptive texts.

Since there might have a lot of links in a web, it is acceptable to have some broken links.

Reviews Page

Privacy Policy Page

Contact Page

Home Page

About Us Page

FAQ

Home Page

About Us Page

FAQ

Contact Page

About Us Page

FAQ