Lord Key Research
Presentation
•
Social Studies
•
12th Grade
•
Practice Problem
•
Medium
Rajiv ARIARAJ
Used 1+ times
FREE Resource
9 Slides • 14 Questions
1
2
3
Multiple Choice
What is meant by the term 'quota sampling'?
Sampling technique where participants are chosen because they are representative of the type of people from that area.
4
Multiple Choice
Why was there a slight bias to upmarket neighbourhoods in this study?
Students felt inner city neighbourhoods were unsafe
Upmarket neighbourhoods recycle more
It was easier to covertly observe upmarket houses
5
The next day, most participants were posted one of six types of stimulus message (leaflet) through their letterbox.
Stage 2
Researchers covertly observed households and counted the number of items that were put out for recycling
Stage 1
6
A leaflet containining details of environmentally friendly products and written as an advertisment from a fictional company.
Advertisements
News Article
A leaflet contained a news story about recycling from a local newspaper.
Personal Influence
This message was written as a letter about recycling from the student to a personal acquaintance of theirs.
All of the messages could be POSITIVELY or NEGATIVELY framed
7
8
Multiple Select
Select the types of stimlus message used in this study
Newspaper Article
Advertisment
Personal Influence
Invoice for recycling
9
Multiple Choice
What type of message is this poster?
Positively Framed
Negatively Framed
10
Multiple Choice
What type of message is this poster?
Positively Framed
Negatively Framed
11
Draw
Create your own negatively framed recycling poster here.
12
After the messages had been sent to the participants, the procedure continued after a week.
13
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15
Multiple Choice
Why were participants covertly observed when they put their recycling out?
To measure their recycling BELIEFS and ATTITUDES
To measure their recycling BEHAVIOUR
16
Fill in the Blanks
What were participants given to measure their BELIEFS and ATTITUDES towards recycling?
17
18
Multiple Choice
Any type of recycling message improved the amount of recycling that was put out (compared to the control group)
True
False
19
Multiple Choice
What type of message changed the BELIEFS about recycling the most?
Negative News Article
Positive News Article
Negative Advertisements
Positive Advertisements
20
Fill in the Blanks
Negative personal influence messages were most likely to change participants' recycling
21
Open Ended
What would be a point and counter-argument to in relation to ethical considerations for this study?
22
Multiple Choice
This study is reductionist because...?
It supports the nurture side of the debate
It only looks at the impact of messages on recycling
It is easily replicable
It has a generalisable sample
23
Poll
However this study is also holistic because... (which option do you think it best?)
It looks at both positive and negative types of message
It measured both the recycling behaviours and attitudes of participants
There were 3 different message types
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