ADM Market Segmentation

Presentation

•

Business

•

11th Grade

•

Practice Problem

•

Easy

CARDULLO EMILY

Used 21+ times

FREE Resource

5 Slides • 14 Questions

Thinking about the clothing and footwears that you bought recently or plan to buy, list at least two brands that you prefer to buy.
What are some of the personal characteristics that influence your choice of products/brands? Think about your hobbies, how you like to dress, your part-time jobs, your likes/dislikes, your current stage of life, etc.

Warm Up Activity

Example:

Brands	Personal Characteristics
Patagonia Women's tall winter jacket	Tall woman
Nike basketball shoes	Parent of athletes
Clarks loafers	Elementary teacher

Basis for Segmentation

Which of the following factors affect your buying decision?

What is the Levi's commercial about?
How would you describe this brand in terms of price and quality?
Describe the demographics & behavioral characteristics of this group.
Does this ad make you want to buy Levi's brand of clothing? Why or why not?

What is the Bounty commercial about?
How would you describe this brand in terms of price and quality?
Describe their target market using demographics & psychographics

Poll

Which target market do you think fits best?

Family with children

Single male

Young adult couple living together

Retired couple

Poll

Which target market do you think fits best? (Viking River Cruise on the Rhine River)

Family with children

Single male

Young adult couple living together

Retired couple

Poll

Which target market do you think fits best? (Concert tickets to see Drake) You may choose more than one.

Family with children

Single male

Young adult couple living together

Retired couple

Poll

Which target market do you think fits best?

Family with children

Young female

Young adult couple living together

Young male

Poll

Which target market do you think fits best?

Family with children

Young female

Young adult couple living together

Married male, no children

Poll

Which target market do you think fits best? (Theme park season passes)

Family with children

Young female

Young adult couple living together

Married male, no children

TEST YOUR KNOWLEDGE

Multiple Choice

Which of the following is the best definition for a market segment?

A place where products and services are offered for sale.

The way marketers communicate with their customers.

A subgroup of consumers who share similar characteristics and therefore have similar product needs.

Multiple Select

Income Level (of family):

Demographics

Geographic

Psychographic

Bahevioral

Multiple Choice

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Geographic

Demographic

Psychographic

Telepathic

Multiple Choice

___________is based on the way a customer use the product.

Mass Marketing

Behavioral

Target Market

Demographic

Multiple Choice

A customers interest in playing basketball can help a marketer determine his/her ______.

Psychographic criteria

Geographic criteria

Demographic criteria

Behavioral criteria

Multiple Choice

Chad has an interest partying every weekend this can help a marketer determine his ______.

Psychographic criteria

Geographic criteria

Demographic criteria

Behavioral criteria

Multiple Choice

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

Target Market

Behavioral

Demographic

Geographic

Multiple Select

Identifies physical and social characteristics

Demographics

Geographics

Psychographics

Behavioral

Thinking about the clothing and footwears that you bought recently or plan to buy, list at least two brands that you prefer to buy.
What are some of the personal characteristics that influence your choice of products/brands? Think about your hobbies, how you like to dress, your part-time jobs, your likes/dislikes, your current stage of life, etc.

Warm Up Activity

Example:

Brands	Personal Characteristics
Patagonia Women's tall winter jacket	Tall woman
Nike basketball shoes	Parent of athletes
Clarks loafers	Elementary teacher

Show answer

Auto Play

Slide 1 / 19

SLIDE

Similar Resources on Wayground

16 questions

RELATIVE CLAUSES

Presentation

•

10th - 11th Grade

15 questions

Bisnis Online

Presentation

•

12th Grade

17 questions

Gerund and Infinitive

Presentation

•

11th Grade

13 questions

Emotional Intelligence

Presentation

•

11th Grade

18 questions

EXPLANATION TEXT

Presentation

•

11th Grade

15 questions

Inflation

Presentation

•

12th Grade

14 questions

Administrasi Transaksi

Presentation

•

12th Grade

15 questions

The Korean War

Presentation

•

11th Grade

Popular Resources on Wayground

10 questions

Safety Day 2026 – Student Review

Quiz

•

9th Grade

21 questions

Continents and Oceans

Quiz

•

6th Grade

20 questions

Parts of Speech

Quiz

•

5th Grade

16 questions

Subject & Predicate

Quiz

•

5th Grade

25 questions

Multiplication Facts

Quiz

•

5th Grade

12 questions

Map Skills

Quiz

•

3rd Grade

22 questions

Continents and Oceans

Quiz

•

5th Grade

15 questions

Rounding Decimals

Quiz

•

5th Grade

Discover more resources for Business

13 questions

BizInnovator Startup - Experience and Overview

Quiz

•

9th - 12th Grade

10 questions

BizInnovator Startup - What's Your Problem

Quiz

•

9th - 12th Grade