Clickbait Lesson - You Won’t Believe This!

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What is clickbait, and how can you avoid it?

Essential Question

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Learning Objectives

Use strategies for avoiding clickbait.

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Define the curiosity gap.

Explain how clickbait uses the curiosity gap to
get your attention.

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The desire every person has to figure out
missing information

The Curiosity Gap

KEY VOCABULARY

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Directions

For each headline example, explain how it shows the curiosity gap.

ACTIVITY: PAIR WORK

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An image or headline that tries
to get you to click on it, usually
for advertising purposes

Clickbait

KEY VOCABULARY

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Clue #1: It seems impossible or unbelievable.

FOR EXAMPLE: "Think Your Cat Loves You? It's Actually Plotting
to Make You Sick."

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Clue #2: It tries to shock you.

FOR EXAMPLE: "You Won't Believe This!" or "The Answer Is Genius!"

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Clue #3: It refers to a celebrity or popular topic.

FOR EXAMPLE: "Kylie Jenner Talks Selfies and Bubble Tea: You Won't Believe
What She Says!"

ACTIVITY: AVOIDING CLICKBAIT

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