Introduction to Marketing
Presentation
•
Business
•
10th Grade
•
Practice Problem
•
Medium
Mounira Lakas
Used 30+ times
FREE Resource
14 Slides • 6 Questions
1
INTRODUCTION TO MARKETING
Learning Outcomes
➢ Describe marketing
➢ Explain why marketing is important for
businesses.
➢ Analyze reasons for market change.
2
CLASSROOM RULES
3
Marketing: The way a business communicates and relates
to its target market to sell more products.
A market: several meanings
A place where to sell
People who want to buy the product
A region where people might buy the product.
4
Watch this video and answer these
questions.
https://youtu.be/YzAUk9IFwfE?si=
N7zQpeFJcVkrPuai
➢What service is this business
selling ?
➢What type of customers are
interested in this type of
service?
➢Where is this business
established
WHAT IS MARKETING?
5
WHAT IS MARKETING?
It is the management process that helps a business to
identify and satisfy consumers wants profitably.
5
6
Multiple Choice
Marketing refers to ..............
selling the product to consumers.
inform customers about the product through advertising.
delivering the products to consumers.
all of these.
7
Multiple Choice
all these are true about marketing except.....
marketing is a process and not one activity!
marketing is the same as selling
Customer should be satisfied.
success is due to good marketing.
8
Poll
Most of businesses such as the hanging restaurant are being creative to attract needy customers.
True
False
May be
Not sure
9
IMPORTANCE OF MARKETING
Marketing
Informing
customers
Customer
loyalty
Finding out
information
Predicting
changes in
tastes
10
Multiple Choice
The aim of successful marketing is to.....
inform people about the product
satisfy consumers' needs to gain their loyalty
know what people want to buy
all of the above
11
QUIZZIZ.COM
Question 5
8
12
Multiple Choice
The British did not pay attention to the change in the taste of their customers.
They were unable to compete with Japanese.
They were successful so they won a competitive edge.
They did proper marketing
They knew what British customers wanted.
13
TYPES OF MARKETS
Industrial market
Products sold to businesses for
production.
9
Consumer market
Products sold to consumers.
14
Poll
A consumer market is.........
A consumer market is the system that allows individuals to purchase products, goods and services.
A grocery store chain that sells fresh, organic foods.
A market that only sells hand-made products.
Next
15
16
DISCUSS IN GROUPS OF 4 STUDENTS
17
18
19
CHANGES IN THE MARKETS AFFECTED
THESE PRODUCTS AS FOLLOW:
Games:
Communication:
Cars:
Computers:
Names:
20
EXIT TICKET (2MINUTES)
What did you understand from today’s lesson? (2 sentences)
14
INTRODUCTION TO MARKETING
Learning Outcomes
➢ Describe marketing
➢ Explain why marketing is important for
businesses.
➢ Analyze reasons for market change.
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