Apple Magic Sauce Lesson 1

What is more powerful information when targeting an audience with a persuasive message—an audience member’s skin color, age, and income (demographics) or their values, fears, and group affiliations (psychographics)?

Respond to one question in a grammatically correct paragraph. Use the language function tool to support your writing.

• A. Who might be various audiences for the Apply Magic Sauce Web site? What types of audiences might benefit from knowing what adults' values or fears are? What types of audiences might benefit from knowing this technology exists?

B. What did you notice about the sample psychographic results? Did anything surprise you?

Note: If you need to start a new paragraph, hold the "shift" key and press "enter."

Respond to one question in a grammatically correct paragraph. Use the language function tool to support your writing.

• A. Which do you imagine gives someone more persuasive leverage: basic demographic data (the means to target a group based on skin color, age, and income) or psychological data (the means to target an individual based on their values, fears, and group associations)? Why do you say so?

B. In January 2017, Vice News reported that Cambridge researchers were studying the effectiveness of their personality profiles. Their early findings suggested that using personality rather than demography to target audiences, Facebook posts could attract up to 63 percent more clicks.** When people use social media platforms, what can entice them to click a new link? How might knowing somebody’s temperament, values, or politics help online authors to write a tempting clickbait title?

Note: If you need to start a new paragraph, hold the "shift" key and press "enter."

Respond to one question in a grammatically correct paragraph. Use the language function tool to support your writing.

• A. Some social media companies are experimenting with removing “likes” from social media posts. What are the benefits and drawbacks of allowing users to interact with posts in this way? Should “likes” be removed from all platforms?

B. Besides tracking “likes, " how else do companies collect data about their users? Would removing “like” buttons disrupt the company’s ability to gather psychographic data about users? How else can media providers infer what users like?

Note: If you need to start a new paragraph, hold the "shift" key and press "enter."