do you know apple ?

​CHARACTERIZATION OF APPLE :

type of organisation : private company

nature of buisness activiy :manufcturing buisness

human ressource : 164 000 salaried

financial ressource : 90 billion turnover

intengible resseource : technology, website, patent

geographical scop : international

industry : secondary and tertiary

the biggest strength of apple is that they have become a trendy brand that everyone wants to have

​trendy product :

Apple releases new products every year (smartphone headphones battery)

​

new product :

what is the strength of apple

​how apple managed to retain its customers :

• creating your own operating system

• by creating a sense of belonging to customers

• by having stores all over the world

• have one of the best after-sales services in the world

​?