P3A Spiral of Silence CR Vocabulary

Mass communication is transmitting and disseminating messages through a medium to a large audience.

disseminate means to _____

Advertising is a form of mass communication which aims to _____ masses to adopt goods, services or ideas.

Fact checking and _____ of news reports is important for journalists. They have to check the credibility and reliability of their sources.

Media _______ such as newspapers, TV channels and radio stations are referred to as traditional media.

Mass media outlets are highly influential in setting the _____ and shaping public opinion.

Mass media usually relays the majority opinion.

relay means to _____

______ ______ refers to all media content on a piece of information or news.

Opinions and values of the majority in society usually receives more media coverage, and thus, seem to _______.

We, as individuals, tend to marginalize minority opinions. Likewise, mass media avoid giving coverage to deviant opinions.

deviant means _____

In non-democratic societies, if an individual _______ an opinion that is contradictory to the prevailing opinion, s/he will face isolation.

[CHOOSE TWO]

Fear of isolation from the group prompts people to adopt or support majority opinion and values.

prompt sb. means ____