There are many forms, including posters, videos, text, and images.

Where would you see it?

Material that tries to persuade people to agree with a particular point of view.

What is it?

Propaganda

Propaganda Techniques

• Loaded words

• Endorsement

• Glittering Generality

• Bandwagon

• Name Calling

• Plain Folks

Loaded Words

Including words that appeal to people’s emotions.

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​Example: A mother’s love is the greatest gift. Show your mother your appreciation and devotion with Lovely Words greeting cards.

Endorsement

Connecting the product to a popular person or well-known organization. It might even include a direct quote.

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• Loaded words

• Endorsement

• Glittering Generality

• Bandwagon

• Name Calling

• Plain Folks

​Example: Professional athlete, Mya Richards, only wears our shoes. She’s always prepared for victory in our shoes.

Glittering Generality

Associating the product with desirable experiences or feelings. Making general statements about positive outcomes.

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​Example: When you arrive to school with one of our backpacks, you’ll be the coolest kid in class.

Bandwagon

Making the customer feel like everyone is doing or buying something.

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​Example: Join our club, and join thousands of other adults who have committed to a healthier and longer life.

Name Calling

Saying that the competition has an inferior product.

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​Example: Don’t be fooled by the other leading brands. Our detergent is the only one that leaves your whites whiter and brighter.

Plain Folks

Appealing to ordinary people. Making the product seem like something regular, average people need.

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​Example: Julie Smith, a local firefighter, loves starting her day with a fresh cup of Java Coffee.

Review Time!!!

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