CIT Part 6
Presentation
•
Professional Development
•
Professional Development
•
Medium
Agung Krisna
Used 4+ times
FREE Resource
8 Slides • 10 Questions
1
Part 6
Performance Promise & Exaggerated Description
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PP + Time limit claims are permitted in the AC and LP, but must not promote product categories that are 'Not allowed' to make such claim.
The policy aims to remove any unsubstantiated descriptions (through text, audio or visuals), claims regarding prodcut performance on product performance or activity results
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Skema : Time Limit + Perfomance promise (Hasil)
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ONLY FOR FMCG
Skema : Time Limit + Performance Promise (Hasil) + PERMANENT
Comment section questions scenario
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Label :
Industry >> Health Product for Skin (Allowed)
AC : Exaggerated Description
in Ad Creative
in Landing Page
Label :
Industry >> Medicine - Skin Medication (R18+)
x
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This is a cosmeceutical however the function is for disease, hence the industry changed to medicine referring to the flowchart
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Be prepared !
More faster you are bigger you get
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Multiple Choice
Which one of description below CANNOT be label as exaggerated description?
Penyakit kulit sembuh total
1x pakai aja bisa langsung putih
Sabun dari merk coli ini memiliki sejuta manfaat
Dalam 1x pemakaian kulit berasa segar dan bersih
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Multiple Choice
Which one of description below CAN be label as exaggerated description?
3x lebih cepat memutihkan dari serum sebelumnya
Dalam 3x pemakaian kulit akan lebih putih
Kulitmu akan langsung putih kalau pakai ini
Serum ini 2x lebih efesien dari product itu
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Multiple Choice
Which one of image below CANNOT be label as exaggerated description?
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Multiple Choice
Which one of image below CAN be label as exaggerated description?
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Multiple Choice
What action we can label for this ad?
Before-After Comparison
Exaggerated Description
Approve
Performance Promise
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Multiple Choice
Please fill the blank to approve the sentence. "Serum ini sangat bermanfaat, berbahan dasar 100% _____ jadi tunggu apalagi segera check out!"
original
alami
natural
organic
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Multiple Choice
Scenario : The ad selling NR serum and LP mentions "membantu menghilangkan flek". Video in AC mentions "menghilangkan flek", what the correct action for this ads ?
LP : Approve, AC : Exaggerated
LP : Exaggerated, AC : Exaggerated
LP : R18+, AC : Exaggerated
LP : R18+, AC : Approve
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Multiple Choice
Scenario : The ad selling d-vine (collagen drink) and LP mentions "menghilangkan jerawat". Video in AC mentions "hilang dalam waktu 7 hari", what the correct action for this ads ?
LP : Approve, AC : Performance Promise
LP : Approve, AC : Approved
LP : R18+, AC : Performance Promise
LP : R18+, AC : Approve
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Multiple Choice
what label we can use to this image?
Exaggerated
Performance Promise
Exaggerated & Performance Promise
Approve
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Multiple Choice
This image is in LP, what is the correct action we can apply to this LP?
Restricted 18+
Exaggerated
Prohibited
Approve
Part 6
Performance Promise & Exaggerated Description
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