Target Audiences
Presentation
•
Computers
•
9th - 12th Grade
•
Practice Problem
•
Medium
Kimberly Lewis
Used 10+ times
FREE Resource
9 Slides • 7 Questions
1
2
Understanding users goes beyond just design.
There's a lot to know about users.
3
Open Ended
Name some things you should know about your specific users.
4
Where are they online?
What are their demographics?
How do they prefer to communicate?
What is psychographic information?
What problem is your website solving?
5
You should probably know where your audience is going.
Amazon?
Grubhub?
Google?
Browser choice?
6
Education
Home ownership
Marital status
Ethnicity
Age
Race
Gender
Income
Information that describes individuals
7
Open Ended
Name some other things you think are demographics.
8
Not all people communicate the same way
Consider...
Disabilities
Convenience
Location of site usage
9
Multiple Choice
Someone who is deaf would rather communicate with...
A phone answering service
Someone making a call for them
Live chat
In-person
10
Opinions
Attitudes
Beliefs
Activities
Common behaviors
Personalities
Lifestyles
Interests
Demographics for user behavior
11
Multiple Choice
Why do we care about psychographics?
Helps us make prettier websites
Helps understand user behavior in site design
Helps users understand their thoughts
Lets us choose the website gigs we want
12
-Bob Lewis
13
If it doesn't solve a problem, it's not a good site.
Users won't use a site if it doesn't solve the problem they have. Make sure you're identifying the problem.
14
Multiple Choice
Which of the following is NOT a demographic?
Age
Race
Gender
Where they go online
15
Multiple Choice
Which of the following is psychographic?
Interests
Sexual Orientation
Income
Marital status
16
Multiple Choice
Why do we care about how users prefer to communicate?
They may leave for a site that communicates in their preferred way
It helps people with disabilities.
It improves the company's reputation
All of the above.
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