Understanding users goes beyond just design.

​

There's a lot to know about users.

• ​Where are they online?

• What are their demographics?

• How do they prefer to communicate?

• What is psychographic information?

• What problem is your website solving?

Where are they online?

​You should probably know where your audience is going.

• Amazon?

• Grubhub?

• Google?

• Browser choice?

• Education

• Home ownership

• Marital status

• Ethnicity

• Age

• Race

• Gender

• Income

Information that describes individuals

What are demographics?

Communication preferences

​Not all people communicate the same way

Consider...

• Disabilities

• Convenience

• Location of site usage

• Opinions

• Attitudes

• Beliefs

• Activities

• Common behaviors

• Personalities

• Lifestyles

• Interests

​Demographics for user behavior

Psychographics

"I have no problems, I create no problems, I can solve your problems."

What does your site solve?

If it doesn't solve a problem, it's not a good site.

Users won't use a site if it doesn't solve the problem they have. Make sure you're identifying the problem.