Branding & Identity
Presentation
•
Computers
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8th Grade
•
Practice Problem
•
Medium
Leslie Brazell
Used 2+ times
FREE Resource
53 Slides • 15 Questions
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Multiple Choice
A brands identity is the design elements used to communicate consistently with consumers.
True
False
X
X
7
Multiple Choice
A brand does not need to be consistent to build trust between business and consumer.
True
False
X
X
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Multiple Choice
Defining the mission of the company, important values or goals and what make the company unique are all part of ________________, in developing your brand.
Step 1: Reflect and set goals
Step 2: What aesthetics would convey the company's purpose?
Step 3: Identify Target Audience
Step 4: What aesthetics would catch the eye of our audience?
16
Multiple Choice
Looking at the competition and research are part of ________________, in developing your brand.
Step 1: Reflect and set goals
Step 2: What aesthetics would convey the company's purpose?
Step 3: Identify Target Audience
Step 4: What aesthetics would catch the eye of our audience?
17
Multiple Choice
Describing the company in 3 words and making a list of appropriate aesthetic words are part of ________________, in developing your brand.
Step 1: Reflect and set goals
Step 2: What aesthetics would convey the company's purpose?
Step 3: Identify Target Audience
Step 4: What aesthetics would catch the eye of our audience?
18
Multiple Choice
Identifying who the product appeals to and who will benefit from the product are both part of ________________, in developing your brand.
Step 3: Identify Target Audience
Step 4: What aesthetics would catch the eye of our audience?
Step 5: Gather Resources
Step 6: Begin Making Design Choices
19
Multiple Choice
Deciding on a color palette and typography are part of ________________, in developing your brand.
Step 3: Identify Target Audience
Step 4: What aesthetics would catch the eye of our audience?
Step 5: Gather Resources
Step 6: Begin Making Design Choices
20
Multiple Choice
Compiling information, find inspiration, identify what the brand is not and creating inspiration or mood boars are all part of ________________, in developing your brand.
Step 3: Identify Target Audience
Step 4: What aesthetics would catch the eye of our audience?
Step 5: Gather Resources
Step 6: Begin Making Design Choices
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Multiple Choice
Color psychology
emotional responses to color, often subconscious.
tried & true color pairings
X
X
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Multiple Choice
Color harmonies
emotional responses to color, often subconscious.
tried & true color pairings
X
X
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Multiple Choice
feel formal, classy, traditional
serif
sans serif
script
display
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Multiple Choice
stands out, use sparingly
serif
sans serif
script
display
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Multiple Choice
cursive/handwriting
serif
sans serif
script
display
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Multiple Choice
feels modern and clean
serif
sans serif
script
display
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Multiple Choice
To keep branding consistent, choose only 2-3 font(s), or vary the same font.
True
False
X
X
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