Brand Research

Learning
Outcomes

1.Identify the production techniques and processes behind a brand
activation event

2.Create a brand activation plan for a new eSports brand, focusing on
production techniques

Fuji Fighters is a brand new battle royale game that is due
to launch in three months time. Following a successful open
beta phase, the developer of the game, Fuji Games, is
gearing up to launch the game on all platforms. The game
has players play as famous generals from Japanese history
but in a fantasy setting, with players fighting with close
combat weapons such as Katanas. You are going to build a
brand activation event

The Brand

Media

Fuji Fighters is a game set in the Feudal Japan era, research
imagery from this time period and ensure this is considered in the
following;

●Images

●Colours

●Typography

●Video, sound and graphics

●Physical associated merchandise

●Fabric design

●Ready-made objects

Methods of Creation

In your project groups, research the following tools and
justify which ones you would use to create content for the
brand activation;

●InDesign

●Photoshop

●Vector Images

●Raptor

●Interactive video software

●Printing processes

●Media and material manipulation

Design and Brand Protection

Protecting the Fuji Fighters brand name and
associated images is important to ensure the brand
is not copied by a rival business. Write a checklist
for the brand manager for Fuji Fighters of actions to
ensure that;

●The Fuji Fighters brand is copyrighted

●That appropriate trademarks are applied for

●That the brand is successfully registered

Producing Mock-Ups

Produce mock-ups of the digital content you would produce,
including;

●Social media posts

●Vlogs (Youtube)

●Websites

Apply the principles of branding and styling to ensure the digital
content is appropriate for your target audience, considering the
logo placement and positioning.

Designing Branded Merchandise

Select the branded merchandise you will create for the
brand activation event (e.g. clothing, collectables), ensure
you consider how this will appeal to your target market.

Self-Reflection and Feedback from

Target Market

Following the event, it is important to reflect on your
own performance and to gather feedback from the
attendees of the audience. Reflections should be based
around the objectives of the event.

Design a self-reflection document for the event and
design a feedback questionnaire that the guests would
complete on the day, how would this data help you
improve future events?

CONCLUSION

Producing a high quality brand

activation event will contribute to the
overall success of the brand as this
creates anticipation from the potential

customers and other interested

parties.