ESB Domain 2, Lesson 2 Marketing Platforms and Plan
Presentation
•
Computers
•
8th Grade
•
Easy
Carissa Mulford
Used 23+ times
FREE Resource
15 Slides • 10 Questions
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Open Ended
Where are some common places that businesses advertise?
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The internet is the most rapidly growing place where companies advertise.
TV advertising is still the most dominant place
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...... so companies can target specific audiences so they will buy their product or service
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Multiple Choice
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
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It means the process of improving your site to increase its visibility when people search for products or services related to your business
The better visibility your pages have in search results, the more likely you will gain customers
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Multiple Choice
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
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Multiple Choice
Ensuring a website appears high on the list of results returned by a search engine
Web analyzing
Search Developing
Search Engine Optimization
Content Managing
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Multiple Choice
The process of communicating the value of a product or service is ______________________.
marketing
promotion
brand
competition
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This outlines a company's marketing strategies
It should include the actions that need to happen to reach their goals
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Executive Summary & Business Description
Situation Analysis (SWOT)
Target Market
Delivery Plan
Marketing Mix (4 P's)
Strategies and Tactics
Offer or Message
Budget
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Multiple Choice
price
selling
target market
Marketing mix
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Multiple Choice
Product
Place
Price
Promotion
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Multiple Choice
Product
Place
Price
Promotion
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Multiple Choice
It refers to the tangible good or intangible service offered by the business to the target consumers
PRODUCT
PRICE
PLACE
PROMOTION
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Multiple Choice
______________ serve to represent a given organization or company through a visual image that can be easily understood and recognized.
slogan
logo
product
brand
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