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9 Slides • 7 Questions
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2
Read this passage
The HyperDrive is a new gamified electric go-kart circuit, featuring an indoor three-level racetrack with light and sound effects. It will be built on Sentosa and set to open in 2023.
The HyperDrive will have an eco-friendly fleet of electric karts zipping through its three-level racetrack.
With an element of virtual gaming, players will also be able to “turbo-charge” their race or sabotage their competitors.
3
Open Ended
Explain ONE (1) economic AND ONE (1) political reason why the government wants to develop The HyperDrive. [4 marks]
4
The opening of the attraction will give Singapore a certain international prestige... [1 mark]
This would also improve the profile of the country and potentially lead to... [1 mark]
Political
The HyperDrive would provide job opportunities for those looking for jobs in the tourism sector... [1 mark]
These jobs could include operations crew, performers and management staff, etc. and lead to... [1 mark]
Economic
5
Open Ended
Explain ONE (1) positive impact of the development of The HyperDrive in each of the following perspectives:
a. Socio-Cultural [3 marks]
b. Environmental [3 marks]
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One positive environmental impact is...
...develop enviro programmes...
...increased enviro awareness...
...practise environmentally friendly behaviour...
Environment
One positive socio-cultural impact is...
...cultural exchange between...
...share experience...
...fostering better relationships...
Socio-cultural
7
Open Ended
Examine TWO (2) tourism suppliers that The HyperDrive can collaborate with to enhance the appeal of the attraction. Provide an example for each tourism supplier. [6 marks]
8
...work with transport operators to provide access to the attraction
...for example they can collaborate with Grab...
Transportation
...collaborate with restaurants and cafes to provide food and drinks... [1 mark]
...These can be family style restaurants or cafes... [1 mark]
F&B [1 mark]
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Open Ended
Explain TWO (2) target markets who would be interested in visiting The HyperDrive. [4 marks]
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Fans of VR games [1 mark]; The HyperDrive will appeal to people who enjoy VR gaming as it offers a different genre for them to enjoy the experience. [1 mark]
Gamer
Fans of fast cars and racing [1 mark]; Visitors who are on a holiday in Singapore or are planning a trip to Singapore will have one more place to visit. [1 mark]
Car race enthusiasts
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Open Ended
Describe ONE (1) push and ONE (1) pull factor that would motivate a tourist to visit The HyperDrive. [4 marks]
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Pull factor is... (definition)...
The HyperDrive is the only one in the regions therefore...
Pull
Push factor is...(definition)... [1 mark]
Country of tourist’s origin does not have theme attractions... [1 mark]
Push
13
Open Ended
Describe THREE (3) challenges of maintaining a site like The HyperDrive. [9 marks]
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1) High costs of maintence...
2) Competing needs of land...
3) Replication of sites...
Maintaining tourist sites
15
Open Ended
Describe the following THREE (3) Ps of the Marketing Mix and explain how they can be applied to The HyperDrive.
a. Product [3 marks]
b. Process [3 marks]
c. Physical Evidence [3 marks]
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Product refers to (definition)...
HydraDrive key product is the VR ride... (explain)
More visitors will be attracted if the product is... (example)
Product
Process refers to...
At HydraDrive key processes include ticketing, safety...
HydraDrive can have an SOP to reduce long queue...
Process
Physical Evidence refers to...
For example, HydraDrive would have a logo, mascots...
HydrDrive can ensure consistent use of logo...
Physical Evidence
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