
[MGMT 339] Week 3 - Review on Planning
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Business
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University
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Dayoung Kim
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1 Slide • 3 Questions
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[MGMT 339] Week 2 Review on Planning
2
Multiple Choice
According to Porter's five force model, ______ refers to the power that customers have over the firms operating in an industry.
supplier power
threat of new entrants
buyer power
intensity of rivalry
threat of substitute products
3
Multiple Choice
Lobbying efforts by interest groups and progress on the passage of laws are examples of the _______ component of the general environment.
social
economical
technological
political
international
4
Multiple Choice
_______ is a strategy that emphasizes making an organization more competitive by targeting a particular customer group.
Focus
Differentiation
Diversification
Cost leadership
[MGMT 339] Week 2 Review on Planning
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