How comfortable do you feel with understanding target markets, customer groups and market segmentation?

4- you could teach this material to others and structure a marketing plan to focus on target markets or customer groups

3- can demonstrate knowledge in explaining target markets and recognizing examples of customer groups within target markets.

2-Recognize and recall what is a target market, customer group, demographics, market segmentation, and market research. Can identify different that there are different types of demographics, geographic, psychographics and behavioral market segmentation

1- With some help, I could understand these terms more.

0- I am very unclear what these terms are or what they mean at all.

Identifying your target market makes it easier and more cost effective to ______.

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

Which of the following is an example of demographic information?

Which of these are questions a business should ask when identifying its target market? Check all that apply.