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The Communication Process

The Communication Process

Assessment

Presentation

English

University

Practice Problem

Hard

Created by

Wan Laili Binti Mohamad Ibrahim

Used 1+ times

FREE Resource

20 Slides • 0 Questions

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What is Communication?

Definition

The sharing of information between two or more individuals or groups to reach a common understanding

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Importance of Good Communication

Increases efficiency in new technologies and skills

  • Learning, Implementing, Training

  • Expands workers skills

Increases responsiveness to customers

  • Empowers workers - lower response time to satisfy customer wants and needs

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Importance of Good Communication

Improves quality of products and services

  •  Subordinates communicate problems and solutions for increasing quality to superiors

More innovation through communication

  • Cross-functional teams communicating effectively produce higher quality products more efficiently

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The Communication Process

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Two Phases of the Communication Process

Some text here about the topic of discussion

Feedback phase in which a common understanding is assured.

Transmission phase in which information is shared by two or more people.

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​The Communication Process

  1. Transmission phase in which information is shared by two or more people

  • The process starts with a sender (an individual or group) who wants to share information.

  • Sender must decide what information to share and puts the message into symbols or language (encoding).

  • Noise: anything harming the communication process

  • Once encoded the message is sent through a medium to a receiver

  • The receiver interprets or decodes the message

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​The Communication Process

  1. Feedback phase in which a common understanding is assured

  • The receiver decides what the message means and communicates it back to the sender.

  • The original sender decodes the message and makes sure that a common understanding has been reached.

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​The Communication Process

Subject | Subject

media

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​The Communication Process

Messages are transmitted over a medium to a receiver.

Medium: the pathway over which the message is transmitted (e.g., telephone, written note, email).

Receiver: the person getting the message.

  • The receiver decodes (interprets) the message, allowing the receiver to understand the message.

  • This is a critical point; failure to properly decode the message can lead to a misunderstanding.

  • Feedback by receiver informs the sender that the message is understood or that it must be re-sent.

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Types of Communication

Verbal Communication

  • The encoding of messages into words, either written or spoken

Nonverbal Communication

  • The encoding of messages by means of facial expressions, body language, and styles of dress

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The Role of Perception in Communication

Senders and receivers communicate based on their subjective perceptions.

  • Subjective perception can lead to biases and stereotypes that can interfere with effective communication.

  • Effective managers avoid communications based on biases and stereotypes.

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The Role of Perception in Communication

Communication relates to senders and receivers personality, perceptions, and motivations.

Example: A recently promoted manager communicates with a rival for the same promotion. The rival feels that the assignment is beneath them and was given as a power play by the newly promoted manager.

The newly promoted manager feels that the rival is the only one capable of carrying out the project.

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The Role of Perception in Communication

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media

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The Dangers of Ineffective Communication

We can become effective communicators by:

  • Selecting an appropriate medium for each message — there is no one “best” medium

  • Considering information richness (the amount of information a medium can carry)

    • A medium with high richness can carry much more  information to aid understanding.

    • Is there a need for a paper path or electronic trail to provide documentation of the communication?

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Information Richness of Communication Media

Subject | Subject

media

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Communication Media

Face-to-Face

  • Has highest information richness

  • Can take advantage of verbal and nonverbal signals

  • Provides instant feedback

    • Management by wandering around takes advantage of this with informal talks to workers.

    • Video conferences provide much of this richness, and reduce travel costs and meeting times.

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Communication Media

Spoken communication electronically transmitted

  • Has the second highest information richness.

    • Telephone conversations are information rich with tone of voice, sender’s emphasis, and quick feedback, but provide no visual nonverbal cues.

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Communication Media

Personally Addressed Written Communication

  • Has a lower richness than the verbal forms of communication, but is still directed at a given person.

    • Personal addressing helps ensure receiver actually reads the message — personal letter and e-mail are common forms.

    • Does not provide instant feedback to the sender although sender may get feedback later.

    • Excellent medium for complex messages requesting follow-up actions by receiver.

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