Team Growth: Target Setting

Attributes of a good metric

• It is easy to track progress

• It can be impacted with short term initiatives

• Team owns control over the ​metric (as compared to shared ownership)

Growth | Goals

Growth @ Quizizz

Monthly Number of Activations

• Total number of activations ​over a period of a month

• The most value add to the company is ​increase in net number of teachers which are likely to be retained

• MNA = Total Traffic x Registration Rate x Activation Rate​​

• Challenge: It varies by season​, so is not always up and towards the right

Growth | Goals

Growth @ Quizizz

Associated Metrics

• Total Traffic​

• Teacher Registration Rate

• ​Activation Rate

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  Although we track these numbers, the target is set on MNA.

Growth | Goals

Growth @ Quizizz

Targeted Geographies

• Specific geographies like UK, CA, AU will have targets on MNA but they can be more aggressive.

Growth | Goals

Growth @ Quizizz

Activation definition revisited

• 22% of retained teachers over a period of more than a month have not yet activated.

• Activation is defined here as an event which is an early indicator of retention of a user.​

Growth | Goals

Growth @ Quizizz​​