both are True

both are False

Statement 1 is true

Statement 2 is true

taste

target audience

refreshment

family happiness

colour

product features

brand

price

A service provided to customers that explains how the product is the same as its competitors.

The unique value that a product or service provides to its customers and how it is better than and different from those of competitors.

The unique value that a product or service provides to its customers and how it is worse than those of its competitors.

The unique value that customers see and how it is better than and different from those of the company's product line.

Value proposition

Evidence

evidence

target audience

promise

brand