Types of e-Commerce

The sellers are organizations and the buyers are individuals

B2C

Both the Buyers and Sellers are business organizations

An individual sells products or services to other individuals

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An organization uses e-Commerce internally to provide information and services to its employees

​93% of millennials consider the availability of up-to-date technology to be one of the most important aspects in the workplace (cio.com).

Sephora has realized this, and it provides retail employees with the most advanced technologies that can be personalized as much as possible. The focus on technology is associated with training, with the Sephora University program, which is aimed at both frontline and corporate employees.

Sephora

​A clear example of how Customer Experience is linked to Employee Experience and how this influences brand reputation can be seen with Starbucks. The company is consistently at the top of customer care ratings and 87% of customers believe that this is directly influenced by the way the company treats its employees (forbes.com).

Starbucks has gone so far as to share some of its shares with its employees through the Bean Stock program.

Starbucks

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