Do Americans want a King?

• hands-off (laissez-faire) approach to government

• kept a low profile

• was president during a period of prosperity

​Keep cool with Coolidge

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​"Given the chance to go forward with the policies of the last eight years, we shall soon with the help of God, be in sight of the day when poverty will be banished from this nation."

Keep cool with... Hoover?

​ BUT EVERYTHING CHANGED

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WHEN THE STOCK MARKET CRASHED

• 25% unemployment

• 90% loss of Stock Market value

• Average Americans' income reduced by 40%

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The Great Depression

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Audio 1

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"If we are to go forward, we must move as a trained and loyal army willing to sacrifice for the good of a common discipline, because without such discipline no progress is made, no leadership becomes effective. [...] With this pledge taken, I assume unhesitatingly the leadership of this great army of our people dedicated to a disciplined attack upon our common problems."