Creativity and the Entrepreneurial Process

Creative Thinking

• Also referred to as lateral thinking

• Involves looking at a situation or object in new ways

• Come with new solutions to problems

• Think of new problems or questions

• "Think outside of the box." "Use your imagination."​

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Brainstorm in a group

Daydream

Pain points

Career clusters analysis​

Challenge the Usual

Think backwards

Be flexible

Judge later

​Draw idea maps

Creative Thinking Techniques

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Challenge the Usual

Use "why" and "what if" questions to change existing business

• Step 1: State ​your challenge ("I want to create a new restaurant experience.)"

• Step 2: State your assumptions ("Restaurants have menus.")

• Step 3: Challenge the usual ("Restaurants DON'T have menus.")

• Step 4: Ask "what if" questions.​ ("What if there no menus, how would it work?")

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​Idea Maps

• Help you come up with numerous potential business ideas at once

• Should always be an interest or problem from identified career cluster

• Freely think of ideas and additional problems

• List as branches of your central idea​

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Draw Idea Maps

Helps ou come up with numerous potential business ideas all at once.​

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