Marketing Made Simple Part 1

Capture and Convert Leads

Generate Revenue

Build a Successful Business​

Sales Funnel

​Create a BrandScript

Create a one-liner

Wireframe a landing page

Create a lead generating PDF

Create an email campaign

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5 Step Plan

• Curiosity

• Enlightenment

• Commitment

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3 Stages of a Relationship

The Curiosity stage of a relationship is mostly about snap judgements.

• How do we capture people's attention?

• Focus on the Header, Email Subject, Elevator Pitch, etc.

• Focus on the customer.

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How can I help solve your problems?

• Be clear and descriptive.

• Focus on solutions.

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At the right time, ask for the sale.

• Timing is everything.

• Have the option to "Buy Now" always avaialble.

• Have a way to connect and continue the relationship.

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Your customers should memorize your marketing offer.

​​Power of the Offer

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Be clear, don't be cute.

​​Too fancy